Back in 1948, De Beers launched on of the most iconic and influential advertising campaigns ever created. The campaign in question is the “Diamonds are Forever” campaign which almost single-handedly was responsible for the diamond becoming the de facto gemstone of choice to symbolize eternal love in engagement rings. It was so successful that De…
Tag: gemstones
Ignore Jewellery Trends – Ask yourself these 5 questions
Self-adornment has been around since we first learned to carve beads from bones, shells and pebbles. Jewellery has been used as money, for protection, as symbols of status, wealth, position or for religious and ritual purposes. It has even been used to signify causes, for example, the suffragettes used color to symbolise their cause and…